Thursday, June 11, 2009
Great Moments in Marta Advertising
You know that new movie, the one where a madman takes a train full of innocent transit riders hostage? You know what would be a really clever place to promote that movie? How bout a train full of innocent transit riders!
Sure enough, on my ride home on Marta last night, I watched in amused amazement as Transit TV broadcast the trailer for The Taking Of Pelham 123, complete with shots of a pistol-wielding Travolta forcing riders to the ground of a train cabin that looked a lot like the one I was currently sitting in.
I kind of thought I had imagined it, until I stepped out of the train a few minutes later and saw a HUGE AD for the same movie on the side of a Marta bus pulling out of the station.
Marta, I know they probably offered you like 250 dollars and all, but you're allowed to tell them no. Especially when its a movie about, you know, the threat of violence on public transit.